What’s in a Name?
For: BeyondSpring Pharmaceuticals
Discover the memorable, distinctive name we came up with for a first-in-class therapy for chemotherapy-induced neutropenia, as well as the name for the one-week gap that exists before G-CSFs start working. Both made oncologists stop and rethink their standard of care.
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CIN Can Strike At Any Moment For: BeyondSpring PharmaceuticalsDiscover how this highly disruptive awareness campaign on chemotherapy-induced neutropenia (CIN) struck a chord with oncologists who realized they needed to better address this life-threatening risk.View...
Neuropathy Reality Disease Awareness Experience For: Athenex OncologySee how we brought the feeling of chemotherapy-induced peripheral neuropathy (CIPN) to life through the world's first CIPN empathy glove and powerful creative.View Our Work
Diving Deep on Chemotherapy-Induced Neutropenia For: BeyondSpring PharmaceuticalsHow do you follow up an arresting awareness campaign about chemotherapy-induced neutropenia (CIN)? With a hands-on, interactive, educational experience at an international conference.View...
The Birth of an Award Show For: APEX AWARDSWe brought the inaugural Pharmaceutical Executive APEX Awards to life through branding, a tongue-in-cheek campaign, and by spotlighting the people and emotions behind the award-winning work.View Our Work
Facing MBC Together Patient Campaign For: Athenex OncologyGet closer to the real experiences people with metastatic breast cancer (MBC) face with this authentically real campaign made by the MBC community for the MBC community.View Our Work