by Billie Mead | May 15, 2022 | Our Work
CIN Can Strike At Any Moment For: BeyondSpring Pharmaceuticals Discover how this highly disruptive awareness campaign on chemotherapy-induced neutropenia (CIN) struck a chord with oncologists who realized they needed to better address this life-threatening risk. View...
by Billie Mead | May 12, 2022 | Our Work
Neuropathy Reality Disease Awareness Experience For: Athenex Oncology See how we brought the feeling of chemotherapy-induced peripheral neuropathy (CIPN) to life through the world’s first CIPN empathy glove and powerful creative. View Our Work Scaling new...
by Billie Mead | May 10, 2022 | Our Work
Diving Deep on Chemotherapy-Induced Neutropenia For: BeyondSpring Pharmaceuticals How do you follow up an arresting awareness campaign about chemotherapy-induced neutropenia (CIN)? With a hands-on, interactive, educational experience at an international conference....
by Billie Mead | May 3, 2022 | Our Work
The Birth of an Award Show For: APEX AWARDS We brought the inaugural Pharmaceutical Executive APEX Awards to life through branding, a tongue-in-cheek campaign, and by spotlighting the people and emotions behind the award-winning work. View Our Work Scaling new heights...
by Billie Mead | May 3, 2022 | Our Work
What’s in a Name? For: BeyondSpring Pharmaceuticals Discover the memorable, distinctive name we came up with for a first-in-class therapy for chemotherapy-induced neutropenia, as well as the name for the one-week gap that exists before G-CSFs start working. Both made...
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