Neuropathy Reality Disease Awareness Experience

Neuropathy Reality Disease Awareness Experience

Neuropathy Reality Disease Awareness Experience For: Athenex Oncology See how we brought the feeling of chemotherapy-induced peripheral neuropathy (CIPN) to life through the world’s first CIPN empathy glove and powerful creative. View Our Work Scaling new...
Diving Deep on Chemotherapy-Induced Neutropenia

Diving Deep on Chemotherapy-Induced Neutropenia

Diving Deep on Chemotherapy-Induced Neutropenia For: BeyondSpring Pharmaceuticals How do you follow up an arresting awareness campaign about chemotherapy-induced neutropenia (CIN)? With a hands-on, interactive, educational experience at an international conference....
The Birth of an Award Show

The Birth of an Award Show

The Birth of an Award Show For: APEX AWARDS We brought the inaugural Pharmaceutical Executive APEX Awards to life through branding, a tongue-in-cheek campaign, and by spotlighting the people and emotions behind the award-winning work. View Our Work Scaling new heights...
What’s in a Name?

What’s in a Name?

What’s in a Name? For: BeyondSpring Pharmaceuticals Discover the memorable, distinctive name we came up with for a first-in-class therapy for chemotherapy-induced neutropenia, as well as the name for the one-week gap that exists before G-CSFs start working. Both made...
Facing MBC Together Patient Campaign

Facing MBC Together Patient Campaign

Facing MBC Together Patient Campaign For: Athenex Oncology Get closer to the real experiences people with metastatic breast cancer (MBC) face with this authentically real campaign made by the MBC community for the MBC community. View Our Work CIN Can Strike At Any...